“Forget Social Media: Think Social Profitabiliy”
That is the title of a new whitepaper released today. I co-authored and had the privilege of working with some of Canada’s leaders in this space. The other authors are:
- Kerry Munro, former head of Yahoo! Canada and currently COO of Syncapse
- Ken Wong, marketing professor at Queens University
- David Kincaid, current CEO of LEVEL5 Strategic Brand Advisors and former EVP Marketing at Labatt and Corus
- Andris Pone, Brand Strategist and Copy Writter who blogs at Good Brand Bad Brand
The premise of the paper is that by calling it ‘social media’, it gets relegated to the marketing department. Instead, it should be what we termed ‘social profitability’, where it is a cross enterprise effort led by the C-Suite.
I hope you enjoy the paper and would love to hear your feedback on it!