Tag Archives: Foursquare

The Trouble with Foursquare

Previously on this blog, I have posted about the positive shift created by Foursquare leading to a willingness of people to share their location. I hypothesized that brands would soon be able to create location-based promotions that are hyper-local and … Continue reading

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Foursquare Brings Customer Intimacy to the Masses

In 1995 Michael Treacy and Fred Wiersema released a book called The Discipline of Market Leaders. In a nutshell, they stated that there are three value disciplines and companies must choose one in which to excel. The three areas are: Operational … Continue reading

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How The Rise Of Foursquare Will Benefit Every Other Brand

I recently read an article on the great blog Mark Evans Tech, about why he is passing on the Foursquare craze. Despite all of the media hype the service has received, I am with Mark and won’t be signing up … Continue reading

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